Welcome to Publicis One Touch

Chief Executive Officer

Chief Brand Officer

Hi there, I’m Birgit. My passion is for managing teams on global brands - building them up and making them shine. With a German mother and an American father, I grew up in two cultures, bilingual and culturally sensitive. I think this has really served me well, professionally and personally.

I started my career in Chicago, touching on several accounts which marketed to women. In 2003, I moved to Frankfurt, where I’ve run several international accounts, managing their brand strategies and integrating marketing communications.

I have a husband and a daughter who everyone says is my mini-me.

Chief Strategy Officer

Hello there, I’m David, or just “Hack.” I lead strategic thinking across the Publicis Groupe network, now glad to dive deeper into the iconic NIVEA brand.

My education included degrees in both Law and Commerce. Then I began my career in brand management before going agency side in my homeland, Australia.

I moved to New York, and served as head of planning there at DMB&B, then as CSO at TBWA Chiat/Day. I co-founded an integrated creative agency called Red Brick Road, then joined Fallon. Along the way, I’ve gained extensive experience on many global brands, spending roughly equal time in the USA, the UK and Australia.

I’m also a devoted dad, surfer, and snowboarder.

Chief Production Officer

Hi I’m Xavi! A Spaniard living in London with my dog Fiona.

I’ve been in the industry for over 15+ years, leading production models for global brands in the fashion and automotive industries. I live and breathe rules and processes and I’m a big fan of testing, learning and optimisation.

My mission in POT is to design and build a single production model that combines creative production and implementation with technology and digital solutions to change the way we produce content today, delivering beautiful creative ideas and effective production and adaptation to ensure the NIVEA Global Brand is consistent across the globe.

Global Executive Creative Director

Hello, I’m Axel, the Global Executive Creative Director on Nivea. Originally from Paris, France. I started my career as an illustrator of children’s books and soon after I started moving around the globe.I have been working with brands across 3 continents for over 15 years.

From Paris to Beijing to Hong Kong to New York to Shanghai to Singapore and now Hamburg. From P&G to Walmart to Pernod Ricard to Ford to Unilever to Heineken and Nivea.

My work has been recognized in most local and international festivals, including Golds at Cannes Lions, One Show, DA&D, Clios, LIA, Spikes.

Chief Growth Officer

Hi I’m James, and I’m the digital transformation specialist. My background is in strategic brand communications and general management. I’ve focused on leading clients through their transitions into the digital age.

I spent 22+ years at Saatchi & Saatchi, in several leadership positions on a raft of international accounts. We drove customer experience for them across all touchpoints, building their business and bringing in awards along the way. Having helped to integrate a digital agency acquisition, I led our clients’ shifts to a “digital first” approach.

I’ve also worked as consultant at a Marketing Transformation company, helping marketers to find the right agency ecosystem model, make their transformation, and win the future.

Chief Finance Officer

Bonjour, I’m Nicolas. I’ve been the Finance Director since 2012 and have 15 years of leadership experience managing teams in IT, advertising and new media. I’m a steering board member and actively support in business operations and financial reviews. A problem-solver at heart, I excel at finding good solutions in complex international environments and am passionate about building long-lasting client relationships. I am also a big NIVEA Soft fan and have been for 26 years – ever since moving to Hamburg.

Chief Commercial Officer

Hello, I’m Norbert. I’m a financial and operational expert with over 20 years’ experience as CFO for various Network agencies like DDB, McCann, DMB&B. My background is in
marketing – before I joined the advertising industry as CFO, I was Product Manager for American Express.

I’ve been with Publicis Germany for 8 years and am currently Chief Commercial Officer for both Publicis and Publicis One Touch. My responsibilities involve driving global client business development across multiple disciplines and markets as well as supporting our
business partners and contacts.