Welcome to Publicis One Touch

Welcome to Publicis One Touch The bespoke marketing transformation partner for NIVEA Join Our Team
Our Story

A new transformation calls for a new kind of agency

Since its launch at the beginning of the last century, NIVEA has held a special place in the public eye as a skincare icon. NIVEA has driven innovation in both products and marketing, always engaging people with a focus on our shared humanity. Publicis Groupe and Beiersdorf have created Publicis One Touch for their next digital transformation, a new type of agency model based on agility and interdisciplinary design.

Publicis One Touch is designed to build a truly connected NIVEA marketing ecosystem, with data at its heart, to work with a single, connected view of marketing adoption and performance, brand health and customer insights across the entire customer journey to drive efficiency, effectiveness and brand love.

Here, client and agency talents work together in the same space, with shared passion and dedication. Together we are reshaping all NIVEA marketing activity for the future, from global product launches and social media presence, digital experience and campaigns, to data management and strategy, package design and events, along the entire customer journey. Fuelled by data, technology and human insight, creativity is at the heart and centre of everything we do, because it is with creativity that we will connect and engage with people.

Many disciplines, one community

Nothing defines a work space more than the spirit of the place. So we’re designing Publicis One Touch with a uniquely human touch, from personnel to processes, headquarters to hubs. Our office layout is made to encourage co-working, giving talents of many disciplines the spaces they can come together in with the equipment they need to inspire innovative and creating thinking.

Exceptional challenges require different thinking. Publicis One Touch is built on the strengths that only diversity provides. Our working teams are highly diverse, representing a wide range of disciplines, genders, origins, languages and skills. This maximises the benefits of collaboration, and also makes our office culture one where we learn more from each other, as professionals and as people. Creativity and an interdisciplinary approach are what allow us to find a solution where nobody expected.

Since not everyone works full weeks in the office, video conferencing and shared platforms give people the added freedom to do their job in their own way. They also act to unite us as a team globally. Our reach spans 40 markets, with regional hubs in New York, Sao Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow and the Bieberhaus in Hamburg.

Our Offices
Johannesburg New York Sao Paulo Dubai Mumbai Bangkok Hamburg Shanghai
Our Model

Make it right. Make it magic. Make it work.

To engage the next generation of NIVEA customers, we employ the right data, a winning operating model, seamless processes and focused, top-tier talent. We co-create with our regions worldwide, for local market insight and effectiveness.

Making Informed Decisions

We work with data at the core, to give NIVEA´s entire marketing organization the ability to make better decisions in engaging with people throughout the customer journey.

Engaging with purpose

Success in today’s purpose-driven marketing is about authenticity. Our model drives the human values NIVEA embraces and couples it with engaging, creative executions.

Creating a Culture of “We”

Human connection is the key to successful change. We work hand in hand with NIVEA along their marketing transformation journey. We connect, inspire and enrich the entire organization towards a new purpose: the power of human touch.

Transforming Together

We evolve our agency model for the future, recognizing that our success means the transformation and growth of NIVEA, as well as the development and fulfilment of our people.

Join Our Team

We would love to meet you

To craft a new agency model based on agility and interdisciplinary collaboration, we are bringing in forward-thinking talents from around the world. If you’re open to new ways of working, willing to fail fast and learn fast, passionate about creativity and curious about people, we would love to meet you. See our open positions to apply. And if you don’t see your role there but are interested anyway, please drop us an email and introduce yourself.

Let's stay in Touch

Anna Dierking

Global Talent Lead
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Publicis ONE TOUCH

Heidi-Kabel-Platz 2
20099 Hamburg
Tel: +49 40 34101 0

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